My Approach
​
Whether you're a start-up or an established business, large or small, we begin by defining your expectations and goals. We take the time to understand your market, audience, and what has worked for you so far. Additionally, we assess the resources you have available to allocate toward your marketing efforts.
​
After gathering the necessary information, we craft a comprehensive marketing strategy or plan that outlines both short-term and long-term goals, as well as specific activities to help achieve them.
​
For B2B businesses, we focus on showcasing your expertise, portfolio, solutions, and building strong relationships with clients.
​
For B2C businesses, we emphasize emotional appeal, convenience, quality, and entertainment to resonate with your target audience.
​​​​
.png)
Having a plan sets your objectives, goals, direction, to be able to target your audience in a smarter way, achieving greater results.
Client events, celebrations, networking, exhibition stands, photoshoots, video shoots, workshops, webinars, podcasts.
Blog posts, press releases, content calendar.
Creating, publishing and analyzing content and social media audiences.
Increasing followers, engagement, website traffic, client relationship and loyalty.
This is a great place to tell people more about your business and story, news and updates.
IT Support and Solutions, CRM Implementation, Database design, Data analytics, E-commerce, App Development.
Brand identity, personality, tone of voice, guidelines.
Collateral: brochures, case studies, booklets, flyers.
Review of navigation, usability, layout, structure, content, SEO optimisation.
Website design - this can be achieved within days if content is available.
Target your audience in a cost effective and measurable way.
Email campaigns, paid ads: LinkedIn, Google, Instagram, Facebook.
Event Planning & Management
Strategy & Planning
Website Review & Design
Content Writing &
Social Media Management
Digital & Campaigns
Branding
Specialised Projects
Crafting a marketing strategy
To develop a compelling marketing strategy, focus on a data-driven approach that aligns with target audience segmentation.
Leverage content marketing, social media optimization (SMO), and search engine optimization (SEO) to maximize brand visibility and drive organic traffic. Implement pay-per-click (PPC) and LinkedIn campaigns and utilize conversion rate optimization (CRO) techniques to boost ROI.
​
Prioritize customer relationship management (CRM) tools to nurture customer engagement and build brand loyalty. Explore omnichannel marketing to create a seamless customer journey, integrating email marketing, influencer partnerships, and affiliate marketing. Regularly analyze key performance indicators (KPIs) to refine campaigns and ensure scalable success.
​
Incorporating innovative strategies, like AI-driven analytics and personalized marketing, ensures adaptability in today’s dynamic market environment while maintaining a focus on achieving measurable business objectives.
​
Depending on your industry, traditional marketing is also required for brand awareness and to build your reputation.
​
This type of marketing uses offline channels like print media, PR, industry awards, events, radio, podcasts, billboards, and direct mail to reach a broad audience. It focuses on brand awareness, mass communication, and outbound marketing tactics to drive customer engagement.
This approach emphasizes consistent messaging, wider reach, and emotional connection through visual advertising and in-person interactions, making it a cornerstone of integrated marketing strategies.
​
Contact
ACA Marketing Services
Canary Wharf, London
Email: cartasalina@gmail.com
​
Account £:
Alina Cartas
Sort code 040004 | No 79680501
Or Leave a Message Here